my writing

I like to write about strategy, cool campaigns, and social causes. I also write satire sometimes if you're interested in the occasional nonsense.

Isabella Baldoni

How to Brief Creatives Creatively

Written for BBDO’s Comms Planning blog in July 2019. The role of a planner is to distill information in a way that inspires--whether you...

Isabella Baldoni

A Dramatic Reading of Books You Found at the Goodwill

Originally published on May 2nd, 2019 on LongRiverReview.com The Goodwill is a veritable paradise for discount fashion lovers and...

Isabella Baldoni

Lionesses Roar in the Cannes Glass Shortlist

Originally published on June 28th 2018 on AdLibbing.org. In today’s climate, creating a purposeful brand is crucial—it is no longer...

Isabella Baldoni

Hey, Alexa: Voice Design Guide for Brands

Originally published on AdLibbing.org on July 31st, 2018 Alexa’s skill store gains approximately 51.6 new skills every day, adding to the...