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my writing
I like to write about strategy, cool campaigns, and social causes. I also write satire sometimes if you're interested in the occasional nonsense.
How to Brief Creatives Creatively
Written for BBDO’s Comms Planning blog in July 2019. The role of a planner is to distill information in a way that inspires--whether you...
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Apr 7, 20204 min read
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A Dramatic Reading of Books You Found at the Goodwill
Originally published on May 2nd, 2019 on LongRiverReview.com The Goodwill is a veritable paradise for discount fashion lovers and...
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Apr 7, 20203 min read
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Lionesses Roar in the Cannes Glass Shortlist
Originally published on June 28th 2018 on AdLibbing.org. In today’s climate, creating a purposeful brand is crucial—it is no longer...
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Apr 6, 20203 min read
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Hey, Alexa: Voice Design Guide for Brands
Originally published on AdLibbing.org on July 31st, 2018 Alexa’s skill store gains approximately 51.6 new skills every day, adding to the...
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Apr 6, 20203 min read
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Level Up Your Social Good Strategy
Originally published on Adlibbing.org on June 26, 2018. It’s no secret that the gaming industry is one of the most pervasive players in...
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Apr 6, 20204 min read
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Facebook Ads Case Study: Adoption from Foster Care
Originally published on Adlibbing.org on July 11th, 2018 At the Ad Council, we’re incredibly grateful to receive media support from...
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Apr 6, 20203 min read
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What the “Rang-Tan” Controversy Teaches Us About Advertising
Originally published on AdLibbing.org on November 30th, 2018 If you’ve been on social media in the past week, you’ve probably seen this...
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Apr 6, 20203 min read
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