my writing

I like to write about strategy, cool campaigns, and social causes. I also write satire sometimes if you're interested in the occasional nonsense.

Isabella Baldoni

How to Brief Creatives Creatively

Written for BBDO’s Comms Planning blog in July 2019. The role of a planner is to distill information in a way that inspires--whether you...

Isabella Baldoni

A Dramatic Reading of Books You Found at the Goodwill

Originally published on May 2nd, 2019 on LongRiverReview.com The Goodwill is a veritable paradise for discount fashion lovers and...

Isabella Baldoni

Lionesses Roar in the Cannes Glass Shortlist

Originally published on June 28th 2018 on AdLibbing.org. In today’s climate, creating a purposeful brand is crucial—it is no longer...

Isabella Baldoni

Hey, Alexa: Voice Design Guide for Brands

Originally published on AdLibbing.org on July 31st, 2018 Alexa’s skill store gains approximately 51.6 new skills every day, adding to the...

Isabella Baldoni

Level Up Your Social Good Strategy

Originally published on Adlibbing.org on June 26, 2018. It’s no secret that the gaming industry is one of the most pervasive players in...

Isabella Baldoni

Facebook Ads Case Study: Adoption from Foster Care

Originally published on Adlibbing.org on July 11th, 2018 At the Ad Council, we’re incredibly grateful to receive media support from...

Isabella Baldoni

What the “Rang-Tan” Controversy Teaches Us About Advertising

Originally published on AdLibbing.org on November 30th, 2018 If you’ve been on social media in the past week, you’ve probably seen this...